7 Magical Christmas Window Displays in NYC

7 Magical Christmas Window Displays in NYC

New York City during the holidays is a magical sight to see. Between the whimsical Rockefeller Christmas tree and the bright skyline, there's nothing short of magic when you visit the city that never sleeps. When families visit New York during the holidays, the holiday window displays are a must-see. These displays are beautifully designed each year to add a little magic to your family's day, specially curated by each store.

The displays may be a little different this holiday season, Sak's on Fifth Avenue recently announced that they will not be doing their annual light show this year. The long-standing tradition was a fan favorite around town: Thousands of lights illuminated the building's facade, and because the store was right behind the Rockefeller Christmas tree, it made for the ultimate holiday magic.

But fear not! The tradition of Christmas window displays still runs rich in the city, from the iconic Macy's in Herald Square to the prestige and chic Cartier. We've rounded up the best holiday window displays that will make your heart (and eyes) sparkle this year!

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Cartier – In the middle of the city

653 Fifth Avenue, New York, NY 10022

We all know diamonds are a girl's best friend, but Cartier comes pretty close. Display their bracelets and watches through the shop windows decorated with hundreds of twinkling lights.

FAO Schwarz – In the middle of the city

30 Rockefeller Plaza, New York, NY 10112

Feel like a kid again with magical and playful light window displays in the world's most iconic toy store. Every year, FAO Schwartz's windows are decorated with life-size stuffed animals and quirky poses from your favorite cartoons and characters.

American girl – Diamond District

75 Rockefeller Plaza, New York, NY 10104

Experience the magic of American Girl. Every year the storefront hosts a playful display of life-size and mini American Girl dolls. Dressed to the nines in holiday attire and surrounded by snow and lights, it looks like a scene from a toy book.

Macy's on Herald Square– In the middle of the city

151 W 34th St, New York, NY 10001

Macy's has been creating beautiful window displays for years and the display is always different. While you're there, be sure to stop in and see what Macy's Santaland has to offer. You enter a magical world of reindeer, elves, snow, the rainbow bridge and of course Santa Claus himself.

Bloomingdale's– Lenox Hill

1000 3rd Ave. at 59th Street, New York, NY 10022

Experience the “Best Holiday Ever” when you visit the Bloomingdale's exhibition this year! Inspired by the magical world of Willy Wonka, the window display will bring the wonder of the holidays to life with bright colors, lots of glitter and oversized candies and chocolates inspired by Wonka's factory.

Bergdorf Goodman– In the middle of the city

754 5th Avenue, New York, NY 10019

If you're looking for an exhibit that's sure to wow you this year, make sure you stop by Bergdorf Goodman's. This luxury store is known for its beautifully extravagant displays. Each of the seven windows in the exhibition shares its own story that ties in with the theme.

Raising sticks – In the middle of the city

1501 Broadway, New York, NY 10036

There's a new holiday show in town! Raising Cane's new flagship location opened last year in Times Square and brought more than just delicious chicken fingers; this year there was also a seasonal festive display.

This year's Christmas window features a small (puppy) stick in Santa's workshop. Decorated with candy canes, snow, presents and a puppy nutcracker, the image is fun and family-oriented.

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